Putting Bums in Seats: Event Marketing featuring Nick James
In Episode 27, Nick James, a business mentor and creator of Expert Empires,shares his journey of how Expert Empires began and the unique conferences that it brings to the UK each year. Nick has hosted the likes of Grant Cardoneand Ryan Deis from Digital Marketer, but he earned his way to the top through hard work and hustle. Nick takes us through the challenges and successes he’s endured.
Nick starts us off on explaining where the idea came from to start Expert Empires. He tells us that from a young age he was already interested in event promotion and it sparked him to continue down this path. He goes on to discuss how building your own brand authority is a key to success when creating an event with industry thought leaders. Nick dishes on his Bums on Seats Bootcamp and how effective that event has been for his brand authority.
Nick and Tyler discuss the topic of starting an event from scratch, what that entails and how tough it really is no matter how easy it looks. Tyler and Nick cover some of the mistakes to avoid in event marketing, and both give great insights from their past endeavors.
Join Tyler and Michelle in this episode on building brand authority, SMS marketing tactics and mastering event marketing.
00:00 – Intro
00:48 – What’s In the News | Delta & the Olympic Team
05:50 – Featured GuestIntro | Nick James
06:19 – Expert Empires
08:09 – Event Promotion
09:10 – Building Own Brand Authority
10:50 – Secrets to Success
13:32 – Bums On Seats Bootcamp
14:40 – Difference in Marketing between UK and USA
16:07 – What's Working
19:26 - IRCE
21:52 – Starting an Event From Scratch
24:29 – Mistakes to Avoid
26:47 – Key Take Away
27:40 – Outro
Nick James | Business Mentor and Creator at Expert Empires