Getting the Most Out of Your Advertising Agency with Karl Sakas
In Episode 32, Karl Sakas, President of Sakas and Company, shares his knowledge on marketing agencies and client relationships.
Karl starts off by talking about the different ways agencies fail their clients and vise versa. He discusses the various types of questions Marketing Leaders should be asking, as well as what an ideal case study looks like when utilizing the S-T-A-R framework. He shares his expertise as an agency consultant and emphasizes the importance of maintaining an effective procedure when it comes to budget and keeping the client updated. He goes on to discuss the three different agency pricing models and how it ultimately comes down to the client’s budget, confidence, and desired result.
Tyler and Karl continue the conversation by discussing the common trends seen in successful agencies. Karl talks about the onboarding process for new clients and how to utilize a pre-kick off survey to gain a better understanding of their expectations and what they are trying to accomplish. He goes on to talk about the ways to be a good client and partner. Karl shares his tips on growing an agency and the importance of recognizing that successful strategies vary based on the number of clients involved.
Karl ends the conversation by giving his key advice on leading an agency or marketing team, which is to focus on making yourself needed but not necessary.
Join Tyler, Andy, and Karl in this conversation on agency and client relationships.
Karl Sakas | Sakas & Company
President & Executive Coach