In Episode 13 of the Lion’s Share Marketing Podcast, Michael McMillan discusses the necessity for businesses to integrate their sales and marketing teams. Mike begins by sharing some of his background and experiences that led him to find a strategy that has proven to be successful in integrating two seemingly opposing teams and getting them to work together to generate more revenue.
Ep 20: The Future of Experiential Marketing with Vntana’s Ashley Crowder
Ep 19: From Watches to Wallabies: Growing Ecommerce Startups with James Martinez
Ep 18: Marketing Startups: The Investor’s Point of View | Ashok Kamal
Ep 17: Kicking Around eCommerce Marketing with Puma | Paul Dailey
Ep 16: Taking Note of Marketing Best Practices with Evernote | Andrew Malcolm
Ep 15: Searching for Better Digital Marketing with Google | Josh Weum
Ep 14: Global Ecommerce Strategy | Charlie Cole
Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan
Ep 12: Kickstarting a Brand | Dan Farris
In Episode 12 of the Lion’s Share Marketing Podcast, listeners get a sneak peak into what it takes for kickstarting a brand. Dan Farris, CEO and founder of MODRN MAN, shares the motivation behind starting this new venture, the process of launching his products, as well as some of the challenges he has encountered along the way.