In Episode 125 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the latest news: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website. They discuss the potential benefits that this has for brands, like helping to guide buyers to your website.
Then Tyler introduces this episode’s guest: Curt Staubach, Director of Marketing at True Shot Gun Club.
In their conversation, Tyler and Curt talk about retention marketing strategies used at True Shot Gun Club and how they built an email list with more than 10 million subscribers.
To end the episode, Curt leaves us with his key takeaway: stay consistent with your marketing strategy and treat marketing like a marathon.
01:10 -What’s in the News: direct-to-consumer brands can now buy ads on Amazon that drive traffic to the brand’s website
06:20 - Featured Guest: Curt Staubach, Director of Marketing at True Shot Gun Club
07:15 - About True Shot Gun Club
07:50 - Building an email list of 10 million subscribers
10:33 - Developing strategic partnerships with other brands
12:50 - How 10 million email subscribers impact overall marketing strategy
15:06 - Using contests as a retention marketing strategy
18:22 - The technology behind True Shot Gun Club’s retention marketing
21:51 - Fidelitas’ role in True Shot Gun Club’s retention marketing
24:35 - Getting started with segmentation
26:08 - Keeping a high open rate with high email send frequency
28:30 - Most important KPIs in retention marketing
30:32 - Key Takeaway: Be Consistent; Marketing is a marathon
32:53 - Outro