Marketing a Startup Beverage Brand with O2’s Eric Le

In Episode 74, Tyler and Jon discuss NBC Universal's announcement of its new streaming service, Peacock (coming this July). Tyler ponders if users will get to a point of subscription fatigue, with existing options like Hulu, Netflix, HBO, and Disney Plus already amounting to the equivalent of a modest cable bill. How many more subscriptions will users pay for?

Next, Tyler welcomes Eric Le, the Vice President of Marketing at O2 Natural Recovery, onto the podcast. Eric shares some of the key factors of success for beverage marketing. He discloses the key differences in O2 Natural Recovery and other leading sports drinks and dishes on his marketing processes when expanding into new markets. Eric encourages marketers to get creative, try new ideas, and to back it all up with sound thought and good intentions.

Tyler and Jon's Words of Twisdom feature @Himani_Kankari this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing strategies and building brand loyalty.

Looking for help with your marketing strategy? Be sure to head over to Fidelitas Development and drop us a line!

Time Stamps

00:00 - Intro
01:07 - What’s in the News | NBC Universal Launching a New Streaming Service
07:14 - Featured Guest | Eric Le
08:45 - Positioning the O2 Brand
11:10 - Sampling O2 Products
14:07 - Growing the O2 Brand
17:22 - O2's Retail Strategy
19:07 - Balancing Sales and Marketing
21:11 - ROI Measurement
26:06 - Building Customer Retention
30:19 - Preferred Marketing Tools for O2
31:54 - O2's Strategy around Partnerships
39:00 - Creating Relative and Engaging Content
41:08 - Eric's Key Takeaway
41:50 - Words of Twisdom
43:47 - Outro

Featured Guests

Eric Le
LinkedIn
O2 Natural Recovery Drink

What's In the News

What's In the News
NBC Universal Launching a New Streaming Service

Music

Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes