Munching on Marketing Advice with SnackNation's Andy Mackensen
In Episode 26, Co-founder and CMO of SnackNation, Andy Mackensen takes us through the start up of SnackNation and the challenges that he faced before the rise of the company. With his expertise in entrepreneurship, in this episode Andy speaks on building trust with customers, using content marketing to 10X your business and how strategic partnerships play a huge role in business growth.
Andy begins by giving background on SnackNation and what the business foundation is about. He shares how building relationships with leaders in business creates strategic partnerships that benefit both parties. Further on in the conversation Andy gives us his insight on what has worked for SnackNation so far in 2018 and the challenges they face with growth.
Andy and Tyler discuss the topic of building and managing personal brand and what business leaders should focus on more of the two. With the amount of work that occurs in businesses, Andy also gives advice on common conversion rate optimization mistakes. Andy leaves us with his key takeaway of staying ahead of the marketing game and focusing on the things that are timeless.
Join Tyler and Michelle in this episode on how to build 10X content marketing, strategic partnerships and best practices with lead scoring. Don’t forget to sign up for your SHHNAACKS!
Andy Mackensen | Co-Founder and CMO at SnackNation
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Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes