Email and Content Marketing Tips for Marketing Leaders with Aweber’s Jill Fanslau
In Episode 59, Tyler and Jon discuss how shady companies are exploiting Amazon's product reviews to produce fraudulent reviews and the implications this has for consumer trust on the ecommerce behemoth.
Then, Tyler welcomes Jill Fanslau, the Content Marketing Manager for Aweber.
Jill's career has been filled with marketing and journalism experience for top national brands. With over a decade's worth of experience, she's written and edited articles for National Geographic, Men's Health, Women's Health, and The Huffington Post.
Jill explains why email marketing is still effective and is arguably the best way to interact with your customers. She goes on to share in great detail her 5-email strategy, the most important marketing KPI's to look out for, and debunks email marketing's biggest myths.
After providing an incredible amount of value throughout the interview, Jill shares her biggest takeaway for successful marketing strategies.
Join Tyler, Jon, and Jill for more insight on how to build a brand and a loyal following through email and content marketing.
By the way- have you left us a review yet? If not, we'd be honored if you did!
00:00 - Intro
00:53 - What's in the News | Amazon Review Fraud
09:00 - Featured Guest | Jill Fanslau
11:15 - Creating Content at National Geographic
12:55 - How to Create Effective Content
15:00 - Repurposing Content
16:40 - What is Aweber?
18:56 - Why is Email Marketing Still Effective
22:05 - 3 Things Every Marketer Needs to Know
29:34 - Email Strategy
37:30 - Copywriting Tips
41:11 - Biggest Marketing Myths
44:21 - Marketing KPIs
51:24 - Keys to Success
54:16 - Key Takeaway
55:12 - Outro
Intro Music – Colony House – Buy “2:20” on iTunes
Outro Music – Skillet – Buy “Lions” on iTunes