The Latest in Search Engine Optimization and Google's Anti-Trust issues with SparkToro's Rand Fishkin
In Episode 51 of Lion's Share Marketing Podcast, Tyler and Jen discuss the new in-app purchase feature on Instagram. Then, we welcome back Rand Fishkin, former Co-Founder of Moz and the Founder of SparkToro, a new audience intelligence resource.
Tyler and Jen start with discussing the growing use of social media for e-commerce and retailers. Jen brings up the popularity of the Instagram's new feature to support e-commerce stores with in-app purchases, and Tyler discusses the underlying financial aspects like the potential regulation of influencer marketing by Facebook.
Then, Tyler speaks with Rand Fishkin about the latest updates regarding SparkToro. Rand then discusses the common issues with survey questions and formatting that lead to possible bias by brands and their marketing leaders. Then, Rand and Tyler discuss Google's ongoing anti-trust issues and where SEO is headed. Spoiler alert: subscribing to this podcast WILL help your search rankings. We think.
Finally, Rand gives his final piece of advice: the value of on your own website and email list is far greater than that of social media platforms, which will always control access to their users.
Join Tyler, Jen, and Rand in their discussion on SparkToro, Google, market research, SEO, and more!
00:00 - Intro
01:14 - What’s in the News
07:28 - Featured Guest | Rand Fishkin
08:52 - SparkToro
14:13 - Common Mistakes when Conducting Marketing Research
20:30 - Recent Changes in Search Engine Optimization
26:34 - Ranking Signals and Domain Authority
31:02 - Advice on SEO Strategies
33:55 - Advice on SEO Agencies
36:55 - Key Takeaway
37:16 - Outro