In Episode 102 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new customer relation management startup called Kustomer. The two explain that this investment centralizes customer interactions across Facebook's various platforms into one interaction. This transition will be a seamless transition for customers, providing a more cohesive experience.

Then Tyler introduces Cole Raven, the Co-Founder of Podchaser. Cole explains Podchaser as an IMDB or Rotten Tomatoes for podcasts, so listeners or PR firms can better understand each podcasts’s audience size and discover more niche podcasts. In this podcast, Tyler and Cole talk all about the industry and cover the hit that the podcast industry saw at the beginning of the pandemic, however things began to pick up in the later months and even resulted in record breaking numbers of new podcasts in the summer months.

00:00 - Introduction

01:05 - What’s in the News: Facebook Acquires Kustomer

06:14 - Featured Guest: Cole Raven

06:50 - Podchaser Overview

08:12 - How the Pandemic is Affecting the Podcast Industry

11:50 - Brands Investing In Their Own Content

14:17 - Podchaser’s Assistance in Implementing a PR Strategy for Guests

17:02 - What Podcasters Should Pay Attention To

18:21 - How PR Companies Can Better Pitch Podcasts Guest Appearances

24:17 - Agency Success on Podchaser

27:41 - Missed Opportunities for Marketing Leaders

29:10 - Key Takeaway

30:04 - Cole Raven Socials

30:22 - Outro