Ep 13: Integrating Your Sales and Marketing Teams | Michael McMillan

In Episode 13 of the Lion’s Share Marketing Podcast, Michael McMillan discusses the necessity for businesses to integrate their sales and marketing teams. Mike begins by sharing some of his background and experiences that led him to find a strategy that has proven to be successful in integrating two seemingly opposing teams and getting them to work together to generate more revenue.


Ep 12: Kickstarting a Brand | Dan Farris

In Episode 12 of the Lion’s Share Marketing Podcast, listeners get a sneak peak into what it takes for kickstarting a brand. Dan Farris, CEO and founder of MODRN MAN, shares the motivation behind starting this new venture, the process of launching his products, as well as some of the challenges he has encountered along the way.


Ep 10: Tackling PR With The LA Chargers | Scott Yoffe

In Episode 10 of the Lion’s Share Marketing Podcast, we’re tackling PR with the LA Chargers’ Assistant Director of PR, Scott Yoffe. Scott shares his experience working in the sports industry by telling his story about how he first started working with the San Diego Chargers.


Ep 6: Stronger Social Content & Search | Jeff Johnson

In Episode 6 of the Lion’s Share Marketing Podcast our featured guest, Jeff Johnson, offers insight into stronger content, social, & search as well as what small business owners and marketing teams can do to overcome them. Jeff begins by narrating his experiences working with small businesses and how this influenced him to launch The National Association for Small Business Digital Marketing (SBDM).


Ep 5: Marketing to Millennials | Tom Hume

In Episode 5 of the Lion’s Share Marketing Podcast our featured guest, Tom Hume, offers insight into techniques to attract Millennials to purchase established products. Tom begins by retelling his success in reducing the average age of Toshiba buyers from 48 year olds to 38 year olds. Learn more about his methods of marketing to Millennials.


Ep 0: Welcome To The Lion’s Share Marketing Podcast

The Marketing Industry can sometimes be the loneliest, loudest, and biggest party in town, all at the same time. Tyler and Kyle, modern day bearded Mad Men, dive into marketing strategy, opportunities, current events, and more with a humorous and informational take on all that is the advertising and marketing industry.