In Episode 6 of the Lion’s Share Marketing Podcast our featured guest, Jeff Johnson, offers insight into stronger content, social, & search as well as what small business owners and marketing teams can do to overcome them. Jeff begins by narrating his experiences working with small businesses and how this influenced him to launch The National Association for Small Business Digital Marketing (SBDM).
Ep 5: Marketing to Millennials | Tom Hume
In Episode 5 of the Lion’s Share Marketing Podcast our featured guest, Tom Hume, offers insight into techniques to attract Millennials to purchase established products. Tom begins by retelling his success in reducing the average age of Toshiba buyers from 48 year olds to 38 year olds. Learn more about his methods of marketing to Millennials.
Ep 4: Why Building Authority is Essential | Gene Hammett
In Episode 4, learn about Gene’s journey and the importance of building authority. Gene dives into how to build your authority, the reason people get nervous with public speaking, and how you can improve in these areas through courses.
Ep 3: E-commerce, Re-Platforming, & Affiliate Channels | Jeff Cash
In Episode 3, join us for a conversation about e-Commerce, re-platforming and building affiliate channels. Listen in and learn about the importance of constantly keeping your programs in check and never falling into the trap of believing that what worked for you yesterday will work today.
Ep 2: Understanding Brand Voice & Reddit | Brian Swichkow
In episode 2 of The Lion’s Share Marketing Podcast, Brian Swichkow of Ghost Influence, offers insight into the importance of understanding brand voice and shares how he leverages Reddit as a marketing tool. Join us in this conversation about crafting experiences for unique audiences, the similarities between finding target audiences and finding the ideal date, and high personality brands.
Ep 1: Optimizing Websites For Search | Jon Henshaw
In Episode 1, join us for a conversation about site speed, AMP, and Search Engine Optimization and learn more about the steps that marketing leaders should take to prepare for the changes set in motion by Google.
Ep 0: Welcome To The Lion’s Share Marketing Podcast
The Marketing Industry can sometimes be the loneliest, loudest, and biggest party in town, all at the same time. Tyler and Kyle, modern day bearded Mad Men, dive into marketing strategy, opportunities, current events, and more with a humorous and informational take on all that is the advertising and marketing industry.