In Episode 10 of the Lion’s Share Marketing Podcast, we’re tackling PR with the LA Chargers’ Assistant Director of PR, Scott Yoffe. Scott shares his experience working in the sports industry by telling his story about how he first started working with the San Diego Chargers.
In Episode 8 of the Lion’s Share Marketing Podcast our guest, Kenny Soto, offers insight on SEO trends and shares some tips for marketing leaders. Kenny works to identify who the clients’ target audience is and then crafts the right marketing strategy to attract customers through Google and other digital channels.
In Episode 7 of the Lion’s Share Marketing Podcast, Jamie Alber, offers insight into various issues around online marketing for ecommerce. Jamie is the Director of Online Marketing at The Golf Warehouse (TGW), one of the first golf retailers to operate exclusively online. She discusses the changes that the golf industry is currently going through and how TGW is reacting to those changes.
In Episode 6 of the Lion’s Share Marketing Podcast our featured guest, Jeff Johnson, offers insight into stronger content, social, & search as well as what small business owners and marketing teams can do to overcome them. Jeff begins by narrating his experiences working with small businesses and how this influenced him to launch The National Association for Small Business Digital Marketing (SBDM).
In Episode 5 of the Lion’s Share Marketing Podcast our featured guest, Tom Hume, offers insight into techniques to attract Millennials to purchase established products. Tom begins by retelling his success in reducing the average age of Toshiba buyers from 48 year olds to 38 year olds. Learn more about his methods of marketing to Millennials.
In Episode 4, learn about Gene’s journey and the importance of building authority. Gene dives into how to build your authority, the reason people get nervous with public speaking, and how you can improve in these areas through courses.
In Episode 3, join us for a conversation about e-Commerce, re-platforming and building affiliate channels. Listen in and learn about the importance of constantly keeping your programs in check and never falling into the trap of believing that what worked for you yesterday will work today.
In episode 2 of The Lion’s Share Marketing Podcast, Brian Swichkow of Ghost Influence, offers insight into the importance of understanding brand voice and shares how he leverages Reddit as a marketing tool. Join us in this conversation about crafting experiences for unique audiences, the similarities between finding target audiences and finding the ideal date, and high personality brands.
In Episode 1, join us for a conversation about site speed, AMP, and Search Engine Optimization and learn more about the steps that marketing leaders should take to prepare for the changes set in motion by Google.